Airtel the largest mobile service provider, offering customized post plans via myPlan service. With this postpaid users can customize postpaid plans according to their requirement.
Bharti Airtel’s chief marketing officer for consumer business, Govind Rajan, said
The concept of ‘my plan’ will appeal to all customers. This plan will help grow (our) post paid customer base. Bharti Airtel had tested ‘my plan’ with customers and found that they were excited to pick and choose plans that suit their need rather than the company offering them pre-set plans based on general usage patterns, which they may not fully utilize. It also reduced the complexity of choosing a plan to a large extent. Unlimited flexibility and the ability to change the plan as and when they want ensures that benefits like free voice minutes, messages and 2G or 3G data do not go waste. Choosing a plan has become simple as we have gone down a one plan framework from nearly Rs 5,500 plans that we offer on the whole.
Customers can choose from five rental plans, starting from Rs 199. They can pick up one or more ‘my packs’ that may give, for instance, local minutes or national messages free of charge. Customers can then add on ‘boosters’ for voice or data available from Rs 75 upwards.