Home » India » Apple iTunes Store debuts in India, songs selling at Rs 7

NEW DELHI: Apple has finally rolled out iTunes Store in India and Indonesia, which will offer music and movies from these countries as well as international offerings. The iPhone maker had launched iTunes Store in many parts of Asia in June, but left out the two nations that have combined population of approximately 1.4 billion.

In India, the new Apple iTunes Store offers individual songs priced at between Rs 7-15 and whole albums from Rs 70. The company is also offering iTunes Match in the country, which enables users to store music purchased from sources other than iTunes in the cloud.

The company will face competition from the likes of Gaana.com, Saavn.com and Dhingana.com when it comes to music streaming. Similarly, iTunes Store will have to grapple with services like BoxTV and Spuul for movie streaming in the country.

In Indonesia, iTunes Store will sell music at IDR 5,000-7,000, while albums and movies cost IDR 45,0000-65,000 and IDR 149,0000, respectively,

Internet penetration is less than 10% in India, but the country still ranks among the top 5 traffic destinations for Facebook. Similar is the case with Indonesia, where the internet has reached less than 20% of the population. Both the countries have high levels of content piracy, which has plagued the content companies and affected revenues.

Related Posts with Thumbnails

No comments yet... Be the first to leave a reply!