Real estate developer True Value Homes (TVH) on 26 June 2012 signed World Chess Champion Viswanathan Anand as brand ambassador for all its new projects for promoting its project across the World. TVH will be the first South Indian company to be associated with Anand. Previously, Anand was connected with NIIT from last 13 years.
TVH has number of projects for Chennai and Coimbatore which was expanding Viswanathan presence in the south. The new project of TVH Quadrant was launched on 25 June 2012 by Ravichandran, chairman of TVH. Quadrant is 600 crore rupees super premium 18-storied project at Advar. It consists of 100 units with 2.2 acres. The project would likely to be completed in 3 years.The project has the separate sports facilities for chess and other games. The company is also planning to take chess to schools and organise annual tournaments